Floral heart arch

With the increasing rise in competition between high street shops and online businesses, there is a renewed desire to create brand awareness and give new reasons to visit a bricks and mortar establishment and overcome the challenge of eCommerce. The race is on to embrace experiential retail – a fusion of retail and experience to elevate the shopping experience to a destination worth visiting and that which cannot be replicated online.

One such trend that has gathered pace in 2019 is that of statement floral installations.  From high street retailers and entertainment destinations to restaurants, cafes, offices and even personal homes, the demand for an Instagram worthy entrance or immersive seating area has seen some incredibly artistic creations springing up around the country.

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