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Our Values
At Floralsilk, our values shape how we guide, curate, and design our collections. For nearly 50 years we’ve built our reputation on simple ideas – artificial flowers should look and feel beautifully real, and your homes deserve to look beautiful. Our values reflect that foundation, from our craftsmanship to our commitment to helping you style your home.
Craft & Realism
We obsess over the detail, from hand-selected stems to carefully finished petals, creating florals that feel beautifully real and considered.
Whether it’s Fresh Touch blooms or foliage that considers the natural differentiation in colour, our range is often indistinguishable from fresh flowers. Over nearly 50 years of providing artificial flowers and décor, only the highest quality faux flowers make their way to your home.
Inspiration & Guidance
We don’t just sell flowers – we help you style them. Through curated collections, ideas and expert advice, we inspire confidence in every space.
Our in-house florists, combined with decades of experience in artificial flowers, mean that our advice comes directly from earned lessons and is comfortably offered. Whether it’s learning how to assemble your first bouquet or discovering what the latest trend is, you’ll find it here at Floralsilk.
Choice & Creative Freedom
With one of the widest ranges in the UK, we help you find exactly the right shape, colour and style to bring your home to life.
We have market-leading ranges, consisting of a wide range of realistic artificial flowers. From Peonies to Sunflowers, Hydrangea to Eucalyptus – and options for different styles and variants of each – you can find everything you need. Single blooms, multi-headed stems, Fresh Touch, partially blooming, dried effect and far more. Make Floralsilk your destination for everything you need.
Design Leadership
Our collections are led by seasonality, trends and timeless style – curated to feel fresh, relevant and beautifully considered.
With bouquets designed and assembled in our UK warehouse by expert florists, and years of data and experience, we’re at the forefront of home styling and décor with artificial flowers. No guessing trends years in advance, we’re building collections in response to what you want to see in your home, with all designed to add elegance and permanence to your choice.
Accessible Quality
We believe great design should be attainable. We offer exceptional quality and realism at a price that feels right.
Adding permanent pieces to your home should feel easy, but doing so shouldn’t sacrifice realism. Whether it’s faux plants or artificial flowers, Christmas décor or wreaths for your door, we offer quality without the price tag, so you can make your own considered choices with ease.
Heritage
We are proud that we are a family-owned business, owning a wealth of generational expertise, that is grounded in bringing joy through quality faux and home décor.
Floralsilk began in 1979 as a response to unrealistic artificial flowers available at the time, and has supplied to the trade ever since. Now owned by the next generation, and found in a small town in Lincolnshire, we’ve moved on from the original silk flowers and on to luxurious, realistic artificial flowers. This dedication and heritage have made Floralsilk the go-to for faux flowers, artificial plants, and home decor, supported by a lifetime of experience.
Care and Community
Family values are important to us, and our customers are simply an extension of this. We love helping, guiding and educating customers to bring a unique and beautiful style into their home.
We believe in actions, and our commitment to the community sees our excess or sample stock being donated to Cancer Research UK for resale in their shops. This has led to over £50,000 in additional funds, and we continue to support their important work.