Privacy Policy

Last updated: 29th October 2025

Floralsilk Ltd (“we”, “us”, or “our”) respects your privacy and is committed to protecting your personal information. This policy explains how we collect, use, and protect your data when you use our website, place an order, or interact with us in other ways.

1. What information do we collect about you?

We collect information about you when you:

• Register for an account or place an order for our products or services
• Sign up for our newsletter or marketing updates
• Contact us by email, phone, or through our website
• Take part in promotions, referrals, competitions, or surveys
• Browse our website or engage with our adverts

The information we collect may include:

• Your name, postal address, phone number, and email address
• Your order and payment details (processed securely by trusted payment providers)
• Your marketing preferences and account login information
• Information about how you use our website (via cookies and similar tools)

We only collect the data we need to provide our services and improve your experience.

2. How will we use the information about you?

We use your information to:

• Process and deliver your orders
• Manage your account and customer relationship
• Communicate with you about orders, products, or services
• Send you marketing and offers (with your consent, or where we have a legitimate interest)
• Show you relevant advertising online
• Improve our website, products, and services
• Detect and prevent fraud or misuse of our website

We only use your information when we have a lawful basis under data protection laws, such as to fulfil a contract, with your consent, or because it’s in our legitimate business interest.

3. Referrals

If we offer a referral programme, referrals should only be used for personal and non-commercial purposes and shared only with personal contacts who would reasonably welcome them.

Referral links should not be posted publicly (for example, on coupon websites or forums).

If you were referred and would like your details removed, please contact us using the details below.

4. Marketing and advertising

We love to share news, inspiration, and offers that we think may interest you.

Depending on how you interact with us:

• If you subscribe to our newsletter (e.g. through Klaviyo), we’ll only send you marketing emails if you’ve given clear consent.
• If you create an account or make a purchase, we may send you information about similar products or offers under our legitimate interest. You can opt out of these at any time.

We may also work with trusted advertising partners such as Google, Meta (Facebook and Instagram), TikTok, or Pinterest to show you relevant ads and measure their performance.

This may include securely matching limited information (like your email address, in protected form) so we can reach you or people with similar interests.

These partners do not receive your plain personal details and may not use the data for their own purposes.

You can opt out of marketing emails or personalised advertising at any time by following the “unsubscribe” link in our emails or contacting us directly.

We never sell your data.

5. Cookies

Cookies are small files placed on your computer to help the website function and improve your experience.

We use cookies to:

• Keep your shopping basket and account working correctly
• Remember your preferences
• Understand how visitors use our site
• Show you relevant ads through partners such as Google or Meta

You can set your browser to refuse cookies or delete them at any time. For more information, visit www.aboutcookies.org or www.allaboutcookies.org.

Please note: disabling cookies may affect site functionality.

6. Access to your information and correction

You have the right to:

• Ask for a copy of the information we hold about you
• Ask us to correct or delete information that’s inaccurate or no longer needed
• Withdraw your consent for marketing or advertising at any time

If you’d like to make any of these requests, please contact us — we’ll respond as soon as possible and always within legal time limits.

7. How we protect your information

We take data protection seriously.

We use secure systems and encryption where appropriate, and we limit access to authorised staff and trusted service providers only.

When we share data (for example, with couriers, payment processors, or advertising platforms), they must protect it and use it only for the purpose we’ve agreed.

8. Data retention

We keep your information only for as long as necessary:

• To complete your orders
• To meet our legal, tax, or accounting obligations
• To manage your marketing preferences

After that, your information is securely deleted or anonymised.

9. Other websites

Our website may contain links to other websites.

This privacy policy applies only to our website, so when you follow links to other sites, please read their own privacy policies.

10. Changes to our privacy policy

We keep our privacy policy under regular review and will post any updates on this page.

If there are significant changes, we’ll let you know by updating the “last updated” date at the top of this page.

11. How to contact us

If you have any questions about our privacy policy or the information we hold about you, please contact us:

• By email: hello@floralsilk.co.uk
• By post: Floralsilk Ltd, Meadow Drove Business Centre, Meadow Drove, Bourne, Lincolnshire, PE10 0BQ